Monday, May 13, 2013

{noella designs} klayya bakery

A little more than a year ago, I had freelanced to work on a menu design for a fresh and new Emirati bakery in Dubai, Klayya bakery. The first thing that intrigued me was the name, the story of it goes back to the owner's grandmother who used to travel across the creek on the Abra from Bur Dubai to Deira, with an Anna in her hand (25 Fils) to simply get to the specially bakery who made these sweet and light biscuit treats known as Klayya. And that's how Klayya bakery was born. Funny enough, here in Dubai there hardly are any local traditional cafes or restaurants that serve Emirati food, so once I knew about it I immediately took it on.

What's on the menu; a handful of balaleet, a springle of nakhai with a cup of lgaimat dumplings to sweeten things up

The whole design of the place was modern mixed with a bit of traditional, lots of bright colours fused with traditional wooden tables, and metal! Served in steel palette looking pans, the presentation of the food was just delicious! The menu was simple, mainly breads and breakfast meals, and then a selection of hot and cold drinks. Continuing this industrial metal theme with little pops of color, I designed the table menu to be just that; simple and informative to people who wouldn't know what traditional Emirati cuisines were.

one karak klayya please
With breakfast dishes such as 'Ryoog Yerana' and 'Ryoog Bur Dubai', my love for breakfast went to a whole new level. Add in the vimto drinks and the haleeb kastar, and it took me nearly everything to stop me from ordering a whole breakfast buffet.

the biscuits that started it all.. with a side of dates omelette

For the wall menu I wanted to add a bit of fun to it. This included the list of drinks and fresh daily breads that was served in Klayya. The board was the same industrial metal material as the table menu diecut in the same pattern, with each drink illustrated based on its ingredients, and designed to be cut of acrylic and placed on this metallic sheet. I haven't gotten round to taking photo's of the actual wall menu (I have been meaning to do that soon), but here's a snapshot of part of the design

a part of the wall menu design

So if you haven't checked out Klayya bakery yet, what are you waiting for! PS order the Ryoog Yerana (dates omelette) you won't regret it.

Images via: Klayya Bakery, lethblog, almzn

Sunday, March 10, 2013


When it comes to design, my sister and I are on totally different pages. For one thing, she loves to play around with colours (something I'm still working around). And then there's her approach to fashion, which sparked her collection of clutches and laptop "LIGLIG"; a design she had started off as a university project and just continued growing. So without further adue (adew?), here's LigLig in all its bright and shiny colours

a world of buttons, sparkles and then some colors

 {blue tribute}

 {tribal velvet} & the cutest detail - the liglig logo at the back

{liglig} and all that gold

check out the collection at
For more information, Follow @LigLigdesigns, Like LigLig and check out

Sunday, December 30, 2012


What! Are we just 2 days away from 2013?! Yes I decided to just pop in ever so nonchalantly (my new word this year) after months of hibernating. It's been a crazy year, this 2012. So what better way to start the new year with some fun and party straws! Oh typography, you never fail to make me happy

image: Typography Served

Sunday, May 13, 2012


When it comes to Arabic type, very few designers can master it. Now arabic type fused with furniture and that is one gold mine of an idea. Kashida has effortlessly designed a product and furniture line inspired entirely by Arabic letterforms. Embracing the various calligraphic and typographic styles of Arabic, these products are definitely making their way onto my summer wishlist.

pop coloured coasters making up the 29 letters of the Arabic alphabet. One 'noon' please

 'Helem' bookcase, spelling out the Arabic word for dream

lounge chairs in the form of the Arabic letters M and Ta

fancy tissue boxes with Arabic lettered covers

Wednesday, March 21, 2012

A to the R to the T

It's March Art Madness in Dubai right now, everything art and design has been crammed in these two weeks; panel talks, exhibitions, workshops, exhibitions, film screenings, pop-up stores it's all here. Today, I've been drooling over this pop-up shop in Beirut, by arabic kitsch Lebanese designer Rana Salam.

the pink wall pattern, the Pepsi Cola stools, the blue 'Share' 49' pillow.. I want it all!

a little bit of retro cushioned posters won't hurt my studio

a mixmatch of  Umm Kalthoum, Chiclets brooches & iphone covers

the pop-up shop at the Beirut Souks, Lebanon

Tuesday, March 13, 2012

A dose of colour

An explosion of colour is exactly what I need to wake me up today, add that with folded paper and that's my cup of tea well served.

T; a simple package that opens up with an explosion of colour where each little tea bag is a delicate
piece of folded paper art

love this geometric composition paper art

colorful paper fans, who needs flowers anymore?

Monday, February 13, 2012

365 - BilArabi

I just came across this lovely set of calendars - it's very hard to find good arabic typography design, but I can definitely say this set of posters will keep me satisfied for about hmm 10 more months.
Representing the main character for each month in a contemporary arabic design, Mohamed Labib illustrated them with an added humour of original egyptian slang that reflects their monthly insights (excuse my literal egyptian arabic - english translation, it sounds a bit off).

                                             {2011} love the color combination at work here  |  {February} stay modest

{March} give your mother a call  |  {April} stop lying

{June} give yourself a break  |  {July} don't forget your swimming gear

{Augustl} seriously, same as every year?  |  {September} don't go over the bridge

Poster designs by: Mohamed Labib

Wednesday, January 25, 2012

Under the stars

Wait. Did I actually stop procrastinating and finally do something I've been planning and wishing and listing to do for like ever. Yay me! I'm definitely liking the new year me. On the 14th of January, outdoor movie night was officially scheduled in. And for once the weather tolerated with us, we had a cool 20°C weather and polka-dotted starry night. I can totally see this making its way into my calendar every other week. But the hardest part was choosing the movie, seriously, we even ended up watching something else other than our first choice (we were going for a french movie night but then turned into a romcom).

the set-up: I went for a cosy-buried-under-layers-of-cushions-and-blankets look... it was a bit of a challenge trying to squeeze all the mattresses and beanbags without tripping into the pool. And my baby brother warming up the beanbags
strawberry cheesecake cupcakes for desserts; personalized french themed coffee cups with hot chai karak (oh well at least the cups were still french); the movie projected on the wall

a little bit of candles and junk to set the mood

Wednesday, December 28, 2011

Once Upon A December

Can you believe we are already on the last days of December. This year certainly had its bittersweet moments, but December has proven to be the sweetest. There's something special with this month; the smell of barbeque in the air, spontaneous trips to the desert with family, outdoors gatherings, hot mugs of chai in the afternoon; it's definitely one of my favourite times of the year. My mind usually starts to wander and flutter as soon as the temperature drops below 30C, with plans of outdoor parties, afternoon teas and bike rides around the park. But then soon enough, we're aleady heading into June and barracading ourselves indoors away from the killer heat and humidity, and what is left of all my parties are just a figment of my imagination. So to add on to the list is this awesome outdoor movie night for a 13 year old birthday party, . I just love all the details and the colour scheme, and look it has a vintage vibe too (it's like it's calling me to do it). Let's hope this time around one of my December wishlists becomes a reality.

 Yes, that is a 13 layer chocolate pancake cake.. and doesn't those movie reels just go perfectly with the theme

I am in love with those huge balloons, can I have one please?

film reel inspired party invitation

Images via:

Thursday, December 08, 2011

Arabic Kitsch

There's a wall in my studio just begging for this artwork to hang in it's place. There's just something so fascinating with painted Arabic graphics, and certainly does bring back memories for 90's babies.

image via: